The Problem
What existed before I stepped in
Your Cleaning Solutions, a Columbus, OH-based commercial cleaning company, had a website that wasn't generating leads or positioning the business for growth. The owner — a certified MBE/WBE/EDGE business — had meaningful credentials for government contracting but no system to identify, track, or pursue those opportunities.
Specific gaps:
- Website had no functional lead capture — contact forms weren't reliably delivering inquiries
- No SEO structure — the site wasn't visible to local commercial cleaning searches
- Owner's MBE/WBE/EDGE certifications weren't being used to pursue set-aside government contracts
- No system for finding, evaluating, or prioritizing state and local government bids
- The owner was spending time on low-value manual research with no clear prioritization framework
The Build
What I built
- Full site rebuild — clean, fast, and structured for commercial cleaning search intent in Columbus, OH
- Lead capture forms relayed via FormSubmit — every inquiry lands directly in the owner's inbox
- SEO foundation — page titles, meta descriptions, header structure, and local signals built in from the start
- Proprietary government contracting research system — state and local only, scoped to MBE/WBE/EDGE set-aside opportunities
- Certification eligibility mapping — surfaces which contracts the owner qualifies for based on her specific certifications
- AI-assisted bid prioritization — ranks opportunities by contract size, competition level, fit, and deadline proximity
- Operational workflow for bid management — tracks opportunity status from identified through submitted
System Flow
How the gov-con pipeline works
System scans state & local government bid portalsScoped to Ohio and target municipalities — no federal noise
Filters by MBE / WBE / EDGE set-aside eligibilityOnly surfaces contracts the owner is certified to pursue
AI scores and ranks each opportunityContract value · competition estimate · certification fit · deadline proximity
Owner reviews prioritized shortlistHighest-value, lowest-competition opportunities surface first
Opportunity tracked from Identified → Bid Submitted → AwardedFull pipeline visible — no opportunities fall through the cracks
Approach
How I approached it
- Started with the owner's actual certifications — MBE, WBE, and EDGE — and designed the system around what those credentials unlock, not what government contracting looks like in general
- Scoped to state and local only, intentionally avoiding federal contracting complexity at this stage
- Built the bid prioritization logic to surface the highest-value, most-winnable opportunities first — the owner's time is the constraint, not the number of opportunities
- Rebuilt the website in parallel, treating SEO and lead capture as infrastructure — not afterthoughts
- Used AI-assisted development to research eligibility requirements across multiple Ohio certification programs and build the filtering logic accurately
- Deployed on VPS with zero downtime migration from the prior site
Results
What changed
Live
New site deployed July 2026 — structured for search visibility and lead capture from day one
3
Certifications (MBE / WBE / EDGE) now mapped to eligible contract opportunities instead of sitting unused
AI
Bid prioritization system ranks opportunities by value, fit, competition, and deadline — owner focuses time on the best shots
0
Manual research hours lost to irrelevant bids — the system pre-filters before the owner ever sees an opportunity
The gov-con system launched ahead of a planned meeting with the owner in late July 2026. Revenue outcomes from contract bids are pending and will be updated as results come in.
Screenshots
Platform views
All client contact details, pricing information, and bid documents are blurred in production screenshots.
Ownership
What I personally owned
Workflow discovery
System architecture
Full site rebuild
SEO foundation
Gov-con research system
Certification eligibility mapping
AI bid prioritization logic
AI-assisted development
Production deployment
Documentation
Owner training & enablement